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Welcome to the September issue of Twin Creek Media News In this Issue In Other News Did you know that email marketing has one of the highest returns on investment for businesses? Higher than radio, TV, and print. On average in 2007, $1 invested in email marketing returned $67. Not bad, huh? Email campaigns work best as a part of an overall internet marketing strategy. Online strategy needs to be coordinated with "offline" strategy (traditional media). The Twin Creek team is aged from 22 to 62. We understand the new and the old. We are coordinated. Call us. -------------------------- Q. When talking about websites what does "conversion" mean? A. The moment a visitor to your website becomes a customer or member. ------------------------- Q. How do I increase my conversion rate? A. Build trust quickly, meet a need, and guide the process. Some popular trends right now that do all three are interactive "web 2.0" things like user reviews, and videos. Here's proof: the travel company Thomas Cook was asked to comment on how video is affecting conversion. They say, "Extremely well! In fact, the new site has video integrated throughout the holiday search journey. We have found that people who view our video convert at around 30% higher than the site average." Read the whole article here. ------------------------- 5 GOOD REASONS to do business with Twin Creek Media 1. We listen first. Talk second. 2. We don't use automated phone menus because you hate them as much as we do. 3. We love growing your business. 4. Our team spans 4 decades in age. We can offer expert solutions because old people are wise, and young people know the newest tools. 5. For the cost of one employee you can retain our whole company.  |
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The summer has whizzed by like the two Lamborghini's that are ripping around Kelowna... and the Twin Creek team has been busy with a number of new accounts. We are privileged to be working with the following great clients:
The evening news is often a recap of the crappiest current events. So, sometimes I'm left thinking, "Who still cares?" Then I meet people like those involved in the organizations above, and I know the answer. Collectively, "we do". One of my personal goals is to make a positive difference in the lives of others, and somehow we've had the chance to do that using what we know: Internet Marketing and Design. About half of projects started this summer were for non-profits or charities and it's so amazing to strive to be "not just the best in the world, but the best for the world", to borrow a phrase from Crystal Flaman , a cool client of ours. Running a marketing and design firm is probably the hardest thing I've ever done in my life, but certainly one of the most rewarding. To the clients, friends and family.... Thank you! Thank you! ~ James Shaw Kids Rock Celebrity Invitational - a great first year! 
One of the great projects we worked on this summer was a fantastic charity event... hundreds of people participated in the first Kids Rock Celebrity Invitational Golf Tournament (KRKCI), held in the Okanagan Valley August 27 - 31st, with the purpose of raising funds for the Children's Wish Foundation, Canadian Cancer Society’s Camp Goodtimes, and Kelowna General Hospital. The event drew around 20 celebrities from all over North America, who joined a couple hundred locals for a 4 day charity golf tournament and resort stay. The Cove Lakeside, a Westbank resort on the edge of the Okanagan Lake became home base throughout the event, and proved to be a great host for out of town guests. The Rise golf course in Vernon was chosen to test the skills of golfers - amateurs and pros alike. One would be hard pressed to find a more challenging or beautiful course in the area. Rachael Willis, a volunteer, jokes, “Some of the participants from Los Angeles thought we were kidding about a bear wandering around the course! This is British Columbia after all.” Join the Twin Creeker Bike Team this Saturday 
Twin Creek Media is helping to raise money for the Kelowna Gospel Mission. Join our team for just $10. It'll be fun. This September join 250 other cyclists in support of Kelowna’s Gospel Mission 30k Club campaign. Participants register online and through their team or personal fundraising web page collect pledges prior to the 30km recreational ride on the beautiful Mission Park Greenway (starting at the EECO Centre). The Bikeathon is an event for people of all ages and abilities and is not a race; it’s just a big ride for a great cause! With a power breakfast rally to start it all off everyone will have a wonderful experience at this special event; don’t miss out. The ride starts promptly at 9:00am Saturday, September 20th! Better than an Oscar, Tony or Grammy... 
For us, as a small business, nothing feels better than recognition by our own peers. We feel honoured to be nominated for a Business Excellence Award this year. Good luck to our competition! Your apple pies are the best. ;-] 21ST ANNUAL BUSINESSS EXCELLENCE AWARDS Sixteen finalists will be honoured at the 21st Annual Business Excellence Awards on October 22nd at the Delta Grand Okanagan Lakefront Resort where the seven category winners will be announced. The awards are presented by the Kelowna Chamber of Commerce in partnership with the Business Development Bank of Canada (BDC) and Farris, Vaughan, Wills & Murphy LLP. The Business Excellence finalists for 2008 are: BUSINESS AWARD 1 (1 – 5 employees) We Welcome Tim Searles as our new Art Director 
Tim brings 20 years of artistic design experience to the table, with exceptional abilities in traditional and digital art. His common sense in the advertising and marketing world relays ideas that have punch, as well as being “pretty”. Tim has taught design in leading art schools, and is a Fine Art graduate himself from Sheridan College Institute of Technology. |
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